Investments in loyalty programs, retailers had little knowledge about Retailers to differentiate themselves on merchandise selection (Topol,Ĭhiagouris, 2005 Wei-Ming et al., 2011). Loyalty programs were adopted by mature retail markets (Allaway et al.,Ģ006), because stagnant markets had made it difficult for the concerned Spend over $1 billion in 2000 (Reinartz, 2005), and more than $2 billionĪnnually in the pursuit of customer loyalty (Colloquy, 2011). This strategy resulted in the adoption of relationship marketing withĬustomer loyalty programs, leading the top 16 European retailers to Value-laden relationships with customers and partners (Jarratt, 2004). Was based on an understanding that in an increasingly competitive globalīusiness environment, success is determined by the ability to build To focus on building value-laden relationships and marketing networks Transaction-oriented goals to a longterm relationship building in order Various scholars urged companies to move from short-term APA style: Motivating shoppers to come back: modeling consumer behaviour in retailer loyalty programs.Motivating shoppers to come back: modeling consumer behaviour in retailer loyalty programs." Retrieved from 2012 International School of Law and Business 20 May. MLA style: "Motivating shoppers to come back: modeling consumer behaviour in retailer loyalty programs." The Free Library.
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